Webflow vs Bricks | 10 Factors to Decide the Best One

Webflow powers over 3.5 million websites and is popular among designers for its visual, no-code interface. Bricks, on the other hand, is gaining fast traction in the WordPress space, with a strong developer community and over 60,000 active installations.

If you're trying to decide which one to use, it all comes down to your workflow, goals, and technical comfort. In this guide, we’ll break down their key differences to help you choose the right platform for your next project.

Quick Comparison Table - Webflow vs Bricks

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1. What’s the core difference between Webflow vs Bricks?

The core difference between Webflow and Bricks lies in how they work and who they are built for.

Webflow is a visual no-code website builder. You can design, build, and launch websites in one place—without touching code. It’s great for designers, startups, and businesses who want control without needing a developer.

Bricks, on the other hand, is a WordPress-based theme builder. You install it like a theme inside WordPress. It’s more flexible for developers who want deep customization using PHP, CSS, or custom code. It also works well with other WordPress plugins.

So, if you want an all-in-one platform that skips WordPress, go with Webflow. But if you like WordPress and want to build fast, custom layouts inside it, Bricks is a better pick. Both are powerful—just made for different types of users and workflows.

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2. Ease of Use and Learning Curve

Let’s compare how simple it is to get started with Webflow and Bricks, especially if you're new to building websites.

Is Webflow beginner-friendly?

Webflow is beginner-friendly, but it has a bit of a learning curve. It looks and feels like design tools such as Figma or Adobe XD, so designers often pick it up quickly. You don’t need to write code, but you do need to understand web basics like containers, flexbox, and responsive design.

Webflow University offers clear tutorials to help new users learn step-by-step. Once you get past the first week, building becomes smooth and enjoyable.

How easy is Bricks for new users?

Bricks is easier to start with if you already know WordPress. It uses a clean drag-and-drop interface that feels simple and fast. You can build sections, rows, and elements with ease.

It’s also lightweight and quick to respond. However, you might need to understand some WordPress terms like shortcodes, themes, or plugins. Overall, it’s friendly to beginners but even better for users with WordPress experience.

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3. Design and Customization

Now let’s see how much control you get over your website’s look and layout in both tools.

How flexible is Webflow’s visual editor?

Webflow gives you full control over every part of your website’s design. You can adjust spacing, typography, colors, animations, and layout—just like writing CSS, but visually. Its editor is very detailed, which lets you build pixel-perfect designs.

You can even create interactions and responsive layouts without plugins. It’s perfect for designers who want freedom and fine-tuned control. However, the editor can feel a bit advanced at first, especially if you’re not familiar with how HTML and CSS work behind the scenes.

What kind of design freedom does Bricks offer?

Bricks gives you strong design control inside the WordPress environment. You can drag and drop elements, tweak layouts, and style them with precision. It also supports responsive design, global styles, and custom breakpoints.

What makes Bricks powerful is its support for dynamic data, reusable templates, and CSS class management—features that help when building complex sites. While it may not feel as modern as Webflow’s UI, it offers excellent flexibility, especially for users who want both visual editing and code access.

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4. CMS and Content Handling

Let’s compare how both platforms manage content like blogs, collections, and dynamic pages.

How does Webflow’s CMS work?

Webflow has a built-in CMS that works great for blogs, portfolios, product lists, and any repeatable content. You can create custom fields, filter data, and design CMS templates visually. It also supports reference fields, rich text, and dynamic filtering without extra plugins.

You manage everything in one place: design, content, and publishing. It’s best for structured content and helps teams update pages without touching design. For large sites, Webflow's CMS is clean, powerful, and scalable. However, it has item and API limits depending on your plan.

Does Bricks support dynamic content well?

Bricks supports dynamic content by connecting with WordPress’s native post types and custom fields. You can use ACF (Advanced Custom Fields), MetaBox, or similar tools to add structured data. Bricks lets you display this content visually using its builder, which is helpful for building blog layouts, listing pages, or custom templates.

It works well for WordPress users and gives deep control when paired with dynamic plugins. But managing content depends on external tools, so setup takes more time compared to Webflow’s built-in CMS.

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5. Features and Integrations

Let’s explore how both tools support extra features and connect with other platforms or plugins.

Can you extend Webflow with third-party tools?

Yes, Webflow supports third-party tools through custom code, embeds, and integrations. You can connect Webflow to tools like Zapier, Airtable, Memberstack, and analytics platforms using JavaScript or HTML embeds. For eCommerce, it works with Stripe and PayPal.

While Webflow doesn’t have a plugin marketplace, you can extend its features using APIs or no-code tools. It’s flexible but requires basic knowledge of how integrations work. If you need complex logic or automation, tools like Make or Webflow Logic can help connect different services smoothly.

What plugins and integrations work with Bricks?

Bricks is part of the WordPress ecosystem, which means it works with thousands of plugins. You can add SEO tools, eCommerce features, form builders, or security plugins easily. It supports ACF, WooCommerce, Rank Math, Fluent Forms, and many more.

This gives you a lot of flexibility, especially if you’re building large or feature-rich websites. Bricks also supports global elements, dynamic content, and custom code. Unlike Webflow, you don’t need external tools to extend core features. But too many plugins can slow down your site if not managed well.

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6. E-commerce Capabilities

If you're planning to sell products online, here’s how both platforms handle e-commerce needs.

Can you build an online store with Webflow?

Yes, Webflow has a built-in e-commerce feature that lets you design and manage an online store without code. You can customize product pages, carts, and checkout flows with full design control. It supports digital and physical products, along with basic inventory and order management.

Webflow also integrates with Stripe, PayPal, and tools like Shippo. However, it’s best suited for small to mid-sized stores. For complex needs like multi-currency support, advanced shipping rules, or large catalogs, it may feel limited compared to full e-commerce platforms.

How well does Bricks work with WooCommerce?

Bricks works smoothly with WooCommerce, the most popular e-commerce plugin for WordPress. You can design product pages, shop layouts, and checkout flows using Bricks’ visual builder. Since it’s built on WordPress, you can use WooCommerce extensions for payments, shipping, coupons, and more.

It’s highly scalable and supports everything from small shops to large stores with thousands of products. The setup might take longer than Webflow, but the flexibility and plugin support make Bricks a strong choice for serious e-commerce websites.

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7. Performance and SEO

Let’s look at how fast each platform loads and how well it supports SEO best practices.

Is Webflow fast and SEO-friendly?

Yes, Webflow is known for clean code and fast performance. It uses global CDN, auto-optimized images, and fast hosting, which helps your site load quickly. For SEO, Webflow lets you edit meta titles, descriptions, alt texts, and generate sitemaps automatically.

It also supports 301 redirects and clean URLs. Google-friendly features like schema markup and Open Graph tags can be added with custom code. Webflow handles most SEO basics well, but advanced features may need some manual setup or third-party tools.

How does Bricks perform and rank in SEO?

Bricks is lightweight and optimized for speed. It outputs clean HTML and uses modern CSS, which helps in faster page loading. With caching plugins and good hosting, Bricks websites can achieve high performance scores.

Since it runs on WordPress, you can use powerful SEO plugins like Rank Math or Yoast. These tools give full control over metadata, sitemaps, and schema. You can also manage page speed, mobile optimization, and crawl settings easily. Bricks provides strong SEO potential, especially when paired with the right tools and plugins.

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8. Hosting and Maintenance

Here’s how each platform handles hosting, updates, and overall site management.

Does Webflow manage everything for you?

Yes, Webflow is an all-in-one platform that takes care of hosting, updates, and security. You don’t need to worry about servers, plugin updates, or backups. Hosting is included with Webflow plans and uses fast cloud infrastructure with global CDN.

This makes things simple for non-technical users. You can focus on building and growing your site, while Webflow handles the technical side in the background. However, you don’t get access to server settings or backend files, so deep customization is limited.

What kind of control does Bricks offer?

Bricks gives you full control over hosting and maintenance because it runs on WordPress. You choose your own hosting provider, manage server settings, and handle updates yourself. This gives flexibility to customize everything from speed settings to security plugins.

You can also move your site easily or take full backups anytime. But with this control comes responsibility—you’ll need to keep plugins updated, manage storage, and protect against issues like spam or hacks. Bricks suits users who prefer full ownership and are comfortable managing technical tasks.

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9. Community and Support

Let’s compare how each platform helps you when you’re stuck and what kind of community you can turn to for answers.

Is Webflow’s support helpful?

Webflow offers strong support through its help center, email support, and Webflow University. The platform’s tutorials are clear, beginner-friendly, and cover almost every feature. While there’s no live chat, email replies are usually helpful and professional.

Webflow also has a large community forum and an active YouTube presence. Many designers share tutorials, cloneables, and tips online. If you prefer official guides and well-organized help documents, Webflow’s support system is solid and easy to use, especially for non-developers.

What community resources are available for Bricks?

Bricks has a growing and loyal community of WordPress developers and designers. The official Bricks community is active on Facebook and the Bricks forum, where users share templates, fixes, and code snippets.

Since it runs on WordPress, you can also find solutions across the broader WordPress ecosystem. There are many tutorials, YouTube videos, and third-party resources created by users. While Bricks doesn’t have a full learning hub like Webflow University, its open community and developer-friendly nature make it easy to get help and stay updated.

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10. When to Choose Each Tool

Here’s how to decide which platform fits your needs based on your skills, goals, and project type.

When should you choose Webflow?

Choose Webflow if you want an all-in-one platform with visual design freedom, fast hosting, and a built-in CMS. It’s ideal for designers, marketers, and businesses who don’t want to deal with plugins or servers. You can launch sites quickly without coding, and manage everything from one dashboard.

Webflow is best for small to mid-size websites, portfolios, landing pages, and custom designs. If you prefer simplicity and full control over how things look, Webflow is a great pick—especially if you’re not a developer.

When is Bricks the better option?

Bricks is the better choice if you like using WordPress and want full control over every part of your website. It’s great for developers or advanced users who want to build dynamic sites, use custom code, or integrate with many plugins. Bricks works well for blogs, client projects, and eCommerce stores.

If you’re building a large or complex site and want flexibility, Bricks gives you more options. It’s also ideal if you already know WordPress or want to extend your site over time using tools from the WordPress ecosystem.

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