Zapier vs Make: 14 Factors to Decide the Best One

With over 8,000 apps, Zapier is the go-to tool for no-code automations, no matter your tech stack. Make (formerly Integromat)  offers 2,000+ app integrations, and is a good pick for more technical users.

As a Make Silver Tier agency, we’ve helped dozens of teams move beyond basic task automation into scalable, custom workflows that support entire operations.

So which tool should you trust? Zapier is known for its ease of use, but it's also able to scale for complex workflows; Make also offers power and flexibility, but with fewer integrations. In this guide, we compare them across 14 key factors including integrations, error handling, workflow logic, and pricing.

‍

Quick Comparison Table - Zapier vs Make

‍

‍

1. What’s the core difference between Zapier and Make?

The core difference between Zapier and Make lies in how accessible they are to non-technical users and how many integrations they offer.

Zapier is known for its ease of use. It’s ideal for businesses who want all their employees to be able to automate their work. With 8,000+ integrations, every team will be able to connect their apps. It also offers more extra features to supplement enterprise work, including Zapier Tables and Zapier Interfaces. 

Make, on the other hand, is built for more technical users and offers a visual editor where you have a lot of control over data processing and conditions. They only have about a third of the integrations Zapier does.

In short, Zapier is best for scaling automation securely across an entire company while Make is better for technical users. ‍

‍

2. User Interface and Ease of Use

Both tools offer visual builders, but their learning curves and flexibility are quite different. Here's how they compare.

How beginner-friendly is Zapier’s visual workflow builder?

Zapier is designed with ease-of-use in mind. Its clean, step-by-step interface makes it easy for anyone across an enterprise to create automations without prior experience. You select a trigger, and add actions, and Zapier walks you through each step. The platform hides complex logic—including paths, filters, and error handling—behind a clear UI, which is great for non-technical users.

Is Make harder to learn or more powerful for technical users?

Make has a steeper learning curve, but it also offers a lot of control and customization. Its visual interface uses a drag-and-drop canvas where you can build workflows with multiple paths, filters, routers, and error handlers. This gives technical users the flexibility to create complex logic, map data between apps, and monitor execution in real-time.

‍

3. App Integrations

Both Zapier and Make support thousands of integrations, but they differ in depth and flexibility. Here's what you need to know.

What apps and services does Zapier connect with?

Zapier connects with over 8,000 apps, which means that it should cover every department's entire tech stack, from productivity apps to enterprise tools to niche marketing, sales, support, IT, and HR apps. 

Zapier focuses on accessibility—integrations are pre-built with triggers and actions that require no coding. But it also supports webhooks, so you can connect apps that don't have a pre-made Zapier integration, too.

For teams needing fast, reliable app connections, Zapier’s integration library is one of the most extensive available.

How deep and customizable are integrations in Make?

Make offers integrations with over 2000 apps, but what it lacks in quantity, it makes up for in depth. It allows you to access granular settings, map custom fields, and handle complex data structures. Make also lets you connect to any app with an open API using its HTTP module, making it highly flexible.

You can build custom requests, parse JSON, and create dynamic workflows that go far beyond surface-level automation. 

‍

4. Workflow Complexity

If your automation needs go beyond basic tasks, the platform’s ability to handle logic and structure becomes critical. Here’s how Zapier and Make compare.

Can Zapier support conditional paths, multi-step flows, and branching?

Yes, Zapier supports multi-step workflows and conditional paths. Using tools like "Paths" and "Filters," you can create logic branches—such as “if X happens, do A; if not, do B.” It also allows for delays, formatting, and data transformation.

Zapier also offers Sub-Zaps for nested workflows and  multiple branching paths. And with Zapier Canvas, you'll have a drag-and-drop visual builder to map everything out—then turn it into an automation in a click. ‍

Does Make allow for complex automation logic and data transformations?

Absolutely. Make is built for advanced workflows with detailed logic, branching, and real-time data handling. You can add routers for parallel paths, filters for conditional logic, and multiple actions across apps. It supports complex data transformations, including arrays, variables, and custom functions.

Make also lets you handle errors, retries, and advanced scheduling. The visual interface gives you a clear overview of the entire flow, even with dozens of steps. For technical users or teams automating multi-layered operations, Make offers the depth and structure needed to build robust and flexible systems.

‍

5. Use Case Suitability

Zapier and Make shine in different environments. Let’s break down which platform fits best based on your use case.

Is Zapier better for marketing automation and small tasks?

While Zapier can be used for any task, it shines in an enterprise environment where teams across an organization need to orchestrate complex workflows. The easy setup and wide app library make it perfect for non-technical users, which means it can be deployed across an organization, supporting complex, cross-departmental workflows.

Is Make more suited for operations, internal tools, or technical teams?

Make is better for teams that need to automate backend workflows. It allows technical users to create workflows that involve multiple systems, detailed logic, and real-time data transformation. Operations teams use it to connect CRMs, inventory systems, and analytics tools.

Developers can also integrate custom APIs, handle advanced scheduling, and manage error handling. If your team needs full control and flexibility, Make is capable for building scalable and technical automation systems.

‍

6. Pre-built Templates

Both Zapier and Make offer pre-built templates to help users get started quickly, but they differ in quantity and customization options.​

Does Zapier offer automation templates for quick setup?

Yes, Zapier provides an extensive library of hundreds of thousands of templates designed for immediate use. These templates cover a wide range of use cases, including marketing, sales, project management, and customer support.

Each template connects popular apps with predefined triggers and actions, allowing users to set up automations without coding. The user-friendly interface and guided setup make it accessible for anyone at a company to implement workflows efficiently, removing any IT bottleneck. ​

How many pre-made scenarios or templates does Make provide?

Make offers a collection of 7,000 public templates that users can customize to create new scenarios. These templates serve as a foundation, allowing for expansion and personalization to fit specific needs.

Users can also create and share their own templates within teams, enhancing collaboration. Make emphasizes flexibility and depth, catering to users who need detailed control over their automation.

‍

Read more about:

Zapier vs Nintex

Zapier vs Pabbly

Zapier vs Power Automate

Zapier vs Workato

‍

7. Advanced Features and Customization Options

Beyond basic automations, both tools offer powerful features—especially for technical users who want more control. Let’s explore what each one provides.

What advanced features does Zapier offer to power users?

Zapier includes advanced tools like filters, paths (branching logic), delays, and formatting options. Power users can also access Webhooks and Code by Zapier (JavaScript or Python snippets), and Functions (configure triggers and define your entire workflow in a web IDE).

Zapier also has extra features (included in every plan) that are missing on Make. Zapier Tables serves as a database for all your automated workflows, Zapier Interfaces lets you build forms, dashboards, and other internal tools for data intake and review, and Zapier Chatbots lets you build chatbots based on your documentation.

These features make it possible to handle dynamic workflows.‍

How customizable is Make for developers or technical teams?

Make is highly customizable and ideal for technical users. It supports advanced logic, real-time data mapping, and branching with routers and filters. Developers can integrate any API using HTTP modules, handle JSON structures, and run custom functions with variables and expressions. You can build error-handling paths, set up data iterations, and create nested scenarios.

Make also provides precise scheduling, logging, and execution control. It’s built for those who need full control over how data flows, transforms, and reacts—making it perfect for backend workflows and custom API-based operations.

‍

8. Data Handling and Flexibility

If your workflows involve structured data, arrays, or APIs, your platform's ability to process and manipulate that data matters. Here's how each tool performs.

How well does Zapier handle arrays, JSON, and structured data?

Zapier can handle structured data and JSON parsing through its Formatter and Code steps. It's built as a no-code tool, but for users with coding experience (or who want to take advantage of Zapier's AI to assist with coding), you can scale it for high levels of control. 

Can Make process and manipulate data in advanced ways?

Yes, Make is built to handle complex data structures with ease. It natively supports arrays, nested JSON, and iterative processing across multiple data items. You can use built-in functions to split, map, filter, or restructure data directly within your workflows.

The visual mapping tools allow you to transform inputs step by step, and routers let you branch logic based on dynamic conditions. For developers or data-heavy use cases, Make offers flexibility and control, making it a top choice for manipulating structured or API-sourced data.

‍

9. Error Handling and Debugging

Even the best automations can break. Knowing how each platform handles errors can save you time and stress. Here’s how Zapier and Make compare.

What error tracking and alerts does Zapier offer?

Zapier offers email alerts, and it also supports conditional retries and error branches. Its detailed activity logs allow users and admins to track every Zap run.  If a Zap doesn’t perform as expected, users can also chat with the built-in AI assistant Copilot using natural language, and Copilot will diagnose problems and propose solutions with step-by-step guidance.

How doesMake handle debugging and monitoring automation?

Make offers error handling and debugging features. You can visually track each step of your scenario in real time, view inputs and outputs, and isolate where things failed. Make allows you to create custom error routes, retries, and even notifications for failed operations.

You can pause execution, inspect data, and rerun failed steps with detailed logs for each module. 

‍

10. AI Integration

Both Zapier and Make offer AI integrations, but they cater to different levels of complexity and customization.​

Does Zapier integrate with AI tools like ChatGPT or OpenAI?

Zapier provides seamless integrations with 450+ AI tools, including ChatGPT (OpenAI), Claude, and hundreds more. Users can automate tasks like content generation, summarization, and data extraction by connecting ChatGPT with more than 8,000 tools across their tech stack. Zapier also has built-in AI (powered by OpenAI), so you won't even need a separate account to access it. 

Zapier's user-friendly interface allows for quick setup of AI-powered workflows without the need for coding. ​

You can also build AI Agents with Zapier Agents, which can orchestrate complex workflows using natural language. Plus, non-technical users can enable Zapier MCP inside ChatGPT and Claude, which lets them carry out more than 30,000 actions without ever leaving the AI chat interface.

How does Make use AI in workflow creation or enhancement?

Make offers less robust AI integration capabilities, but it supports tools like OpenAI, Anthropic Claude, and Google Vertex AI. Its visual workflow builder allows users to design intricate automations that incorporate AI for tasks such as data enrichment, content creation, and decision-making processes.

Make's AI agent builder is much more complex than Zapier's and requires much more setup to implement.

‍

11. Scalability for Growing Automation Needs

As your business grows, your automation platform should grow with it. Here’s how Zapier and Make handle increasing scale and complexity.

Can Zapier handle high-volume workflows and scale with your team?

Yes, Zapier can handle high-volume workflows, especially with its higher-tier plans that offer increased task limits, advanced features, and priority support. It works well for enterprise teams that need to automate across multiple departments without heavy technical setup. Shared folders, team access controls, and user roles help manage collaboration.

Zapier supports cross-team workflows without any degradation and protects sensitive data with SOC2 and SOC 3 compliance and the latest encryption methods—a must for enterprises. Features like granular permissions and audit logs let IT teams enforce governance at scale.

Is Make suited for scaling automation in large businesses?

Make is also for large teams and enterprise automation. Its ability to create modular, multi-layered workflows with branching logic and data mapping makes it ideal for scaling across departments. It supports custom API connections, high execution volumes, and granular control over processes.

Make also offers organization-level management, team collaboration tools, scenario versioning, and detailed execution logs. But because it's more technical, it's harder to implement across a business since it will likely require more IT support for setup.

‍

12. Support and Documentation Quality

Reliable support and clear documentation are essential when building and troubleshooting automations. Here's how Zapier and Make compare in these areas.​

What kind of customer support does Zapier offer?

Zapier provides a tiered support system. All users have access to a comprehensive Help Center and community forums. Professional plan users with a task limit of 2,000+ and accounts on Teams and Enterprise plans can access live chat support within Zapier.

Additionally, Zapier offers email support via a contact form for all paid users, allowing the support team to access technical information in your account to troubleshoot issues. Team and Enterprise users get Premier support, while Enterprise users get a dedicated Technical Account Manager.

Is Make’s documentation and support helpful for new users?

Make offers extensive documentation, including detailed tutorials on various functions, mapping exercises, and features suitable for both beginners and intermediate users. The Make Community is active, providing a platform for users to share insights and seek assistance.

While some users have noted that not all modules have comprehensive descriptions, the available resources, including the Make Academy and Partner Training Portal, offer a solid foundation for users to learn and troubleshoot effectively.

‍

13. Switching Platforms

If you're considering changing platforms, it's important to understand what's involved in the transition. Here's what to know about moving between Zapier and Make.

Can you transition from Zapier to Make or vice versa?

Yes, you can switch between Zapier and Make, but there’s no one-click migration. You’ll need to manually recreate your workflows on the new platform.

Zapier’s step-by-step layout is easier to replicate in Make’s visual canvas than the other way around, and Zapier Copilot can help rebuild workflows using simple, natural-language descriptions, making the re-creation process more intuitive. Enterprise Zapier users would also have a Technical Account Manager to help with migration 

However, if your workflows use advanced features or custom logic, replicating them between platforms in either direction may require some adjustments. It’s doable, but time-consuming, especially for complex automations.

What should you consider when moving your workflows?

Before switching, review all existing workflows to map triggers, actions, and logic. Note which apps are integrated, check for feature parity, and test the new setup in stages. Also consider team training, access control changes, and pricing differences.

If you're moving from Zapier to Make, be prepared for more setup and training.

‍

Read more about:

Zapier vs Boomi

Zapier vs IFTTT

Zapier vs n8n

‍

Custom Automation Solutions

Save Hours Every Week

We automate your daily operations, save you 100+ hours a month, and position your business to scale effortlessly.

Let's talk

‍

14. When to Choose Each Tool

Your choice depends on your technical comfort, team needs, and how complex your workflows are. Here’s when each tool fits best.

When should you choose Zapier over Make?

Choose Zapier if your goal is to build reliable automations across your company without a steep learning curve. It’s ideal for businesses of all sizes, including enterprises because anyone across an organization can easily and securely create the systems they need.

You should also choose Zapier if your company has a large tech stack. It's the most connected AI orchestration platform (with about three times as many integrations as Make), which means you'll never run into an app you can't connect (especially with webhooks support). When speed, scalability, and integration depth matter most, choose Zapier.

When does Make.com make more sense than Zapier?

Make is the better choice when your workflows require custom API calls or data-heavy processing. It’s perfect for technical teams  or developers who need visual control over every step of a process. If you’re handling complex backend systems,, Make offers the flexibility you need.

For power users, Make delivers a lot of depth and control.