Core Feature in MVP

Introduction

When you start building a product, focusing on the core feature in your MVP is key. It helps you launch faster and test your idea with real users. You don’t want to waste time on extras that don’t matter yet.

In this article, you’ll learn what a core feature is, why it matters in an MVP, and how to pick the right one. We’ll also explore examples from popular no-code and low-code tools to help you build smarter.

What Is a Core Feature in an MVP?

The core feature is the main function that solves your users’ biggest problem. It’s the reason your product exists. In an MVP (minimum viable product), this feature must work well enough to show value and attract early users.

Think of it as the heart of your product. Without it, your MVP won’t make sense. It’s not about adding many features but about focusing on the one thing that matters most.

• Solves a clear problem
• Easy to understand and use
• Delivers value quickly
• Can be tested with real users

For example, if you build a task app, the core feature might be creating and completing tasks. Other features like reminders or sharing can wait.

Why Focus on the Core Feature in Your MVP?

Focusing on the core feature saves time and money. It helps you launch faster and get feedback early. This way, you avoid building things users don’t want.

Here are some reasons why the core feature is essential:

• Validates your idea: You test if users really need your product.
• Reduces risk: You avoid spending on unnecessary features.
• Speeds up development: You build only what matters.
• Improves focus: Your team knows what to prioritize.

Using no-code tools like bubble or Glide, you can quickly build and test your core feature without coding. This helps you learn fast and adjust your product.

How to Identify the Core Feature for Your MVP

Choosing the right core feature can be tricky. Here are steps to help you find it:

• Understand your users: Talk to potential users and learn their biggest pain points.
• Define the main problem: What is the one problem your product solves best?
• List possible features: Write down all features you think your product needs.
• Prioritize features: Use methods like the MoSCoW technique (Must have, Should have, Could have, Won't have).
• Pick the must-have feature: Choose the feature that delivers the most value and solves the core problem.

For example, if you want to build a booking app, the core feature might be searching and reserving slots. Other features like reviews or payments can come later.

Examples of Core Features in No-Code/Low-Code MVPs

Many startups use no-code and low-code platforms to build MVPs quickly. Here are some examples:

• bubble: A marketplace MVP might focus on listing items and messaging between buyers and sellers.
• Glide: A simple event app might focus on RSVP and event details.
• FlutterFlow: A fitness app MVP might focus on tracking workouts.
• Make (Integromat) and Zapier: Automations MVP might focus on connecting two apps to automate a key task.

These examples show how focusing on one core feature helps launch fast and get user feedback.

Tips for Building Your Core Feature Efficiently

Once you know your core feature, here’s how to build it well:

• Keep it simple: Avoid adding extra options or settings.
• Use no-code/low-code tools: Platforms like bubble or Glide speed up development.
• Test early and often: Get feedback from real users to improve.
• Iterate quickly: Fix issues and add small improvements based on feedback.
• Document your process: Keep track of decisions and changes.

For example, using Glide, you can create a simple app that lets users add and view data in minutes. This lets you focus on the core feature without coding.

Common Mistakes to Avoid When Choosing a Core Feature

Many founders make mistakes that slow down their MVP. Avoid these:

• Trying to build everything: Don’t add too many features at once.
• Ignoring user feedback: Listen to users to know what matters.
• Choosing features based on personal preference: Focus on user needs, not your own ideas.
• Overcomplicating the core feature: Keep it simple and clear.
• Delaying launch: Launch early to learn fast.

Remember, the goal is to learn and improve, not to build a perfect product from the start.

Conclusion

Focusing on the core feature in your MVP is the smartest way to build a product. It helps you launch quickly, save resources, and learn what users really want. By identifying and building this key feature, you set your product up for success.

Use no-code and low-code tools to speed up your process. Test your core feature with real users and improve based on feedback. This approach reduces risk and helps you create a product people love.