S4 Episode 3 The Hidden Challenges of App Launch: What Happens After You Hit “Go”?

Most teams treat launch day like the finish line. In this episode, we reveal why it's actually just Day 1.

We explore the often-overlooked post-launch phase—the period that determines whether your app gains traction or quietly fades. From maintaining performance and managing support, to integrating real user feedback and deciding which features to build next, this discussion is packed with practical strategies for keeping your app alive and thriving.

If you've ever wondered what it really takes to grow and retain users after the hype dies down, this episode gives you the roadmap. It's your guide to sustaining momentum, improving continuously, and avoiding the post-launch slump that derails so many promising products.

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