How To Redesign A Wix Website

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Key Takeaways

• Wix redesigns are fast and low-cost when the current site is simple and the business goals are modest. They become frustrating quickly when the site needs more than the platform can deliver.
• Wix's URL structure is not fully customizable, and its SEO control is more limited than WordPress or Webflow. If organic traffic matters to your business, factor that into the platform decision.
• Wix does not offer a native staging environment. All work happens on the live site or through separate page-level preview tools, which increases the risk of publishing incomplete work.
• Most businesses that outgrow their Wix site are not looking for a better Wix template. They are looking for a platform that can scale with them.

Redesigning a Wix website is one of the faster redesign jobs available, and one of the more constrained.

Wix's drag-and-drop editor gives you visual control over layout without code. But that same system creates a ceiling that many growing businesses hit faster than expected.

Here is how to approach a Wix redesign, and how to know when the redesign should also be a migration.

Start with the Platform Question

Before touching the editor, decide whether Wix is still the right home for this site.

Wix works well when:

• The site is primarily informational: home, services, about, contact
• The team managing the site is non-technical and needs a simple editor
• The business does not depend heavily on organic search traffic
• Budget is limited and simplicity is more important than performance or scalability
• No custom integrations, complex forms, or advanced ecommerce are required

Consider leaving Wix when:

• Organic SEO is a meaningful customer acquisition channel
• The site needs custom functionality beyond what Wix App Market supports
• Page speed is consistently poor and you need performance optimization control
• The design vision goes beyond what Wix templates can accommodate
• You need a proper staging environment before pushing changes live

The honest truth: most businesses that need a serious website redesign have outgrown what Wix can provide. The redesign is often best done on a platform built for professional results.

Option A: Redesigning Within Wix

If Wix is the right platform, here is how to approach the redesign.

Step 1: Document the Current Site

Before making any changes, record what currently exists and how it is performing.

Capture:

• All current page URLs (Wix does not make this easy to export, screenshot the Pages panel and cross-reference with Google Search Console)
• Keyword rankings via Google Search Console Performance report
• GA4 data: top landing pages, bounce rate, conversion events
• List of all installed Wix Apps
• Any custom CSS or Corvid/Velo code currently running

This documentation protects you if changes create problems.

Step 2: Choose Your Redesign Approach

Wix redesigns fall into two approaches.

Approach 1: Customize the existing template

Modify colors, fonts, section layouts, imagery, and content within the current template structure.

Best for: Sites with a template that broadly works but needs visual refreshing.

Limitation: You are working within the layout constraints of the current template. Significant structural changes may require a template switch.

Approach 2: Switch Wix templates

Apply a new Wix template to the site.

Important limitation: Wix does not transfer your existing content when you switch templates. Switching templates starts you from scratch on the new template's layout. All existing content must be rebuilt inside the new template.

Before switching templates, export or copy all current page copy, images, and metadata into a document. You will need to re-enter everything.

Step 3: Work on Duplicate Pages

Wix does not have a native staging environment. Workaround:

• Duplicate each page you are redesigning (Pages panel > right-click > Duplicate)
• Hide the duplicate from navigation and mark it as excluded from site search
• Redesign within the duplicate page
• When ready, replace the live page content with the redesigned version
• Delete the duplicate

This is slower than a real staging environment but prevents half-finished work from appearing to live visitors.

Step 4: Manage SEO During the Redesign

Wix's SEO settings are page-by-page. For each page, confirm:

• [ ] Page title is unique and under 60 characters (Page Settings > SEO)
• [ ] Meta description is unique and under 160 characters
• [ ] URL slug is clean and descriptive
• [ ] Image alt text is set (double-click image > Settings > alt text)
• [ ] Pages are set to "Indexed" in SEO settings

If any URL slugs change:

Go to Marketing & SEO > SEO Tools > Redirects and add 301 redirects for every URL that changed. Wix has a built-in redirect manager. Use it. Every missed redirect is a potential 404 that costs you rankings.

Step 5: Test Before Publishing

Before publishing redesigned pages:

• Preview each page on mobile and desktop using Wix's preview mode
• Click every navigation link
• Submit every form and confirm notification emails arrive
• Verify all Wix Apps are displaying correctly (booking widget, chat, reviews)
• Check that any embedded content (Google Maps, videos, social feeds) still loads

Publish pages individually as they are confirmed ready, rather than publishing everything at once.

Option B: Migrating Off Wix

If the redesign goals exceed what Wix can support, migrating to a more capable platform is the better investment.

Common migration destinations from Wix:

What Wix migration involves:

1. Content export: Wix allows limited data export. Blog posts can be exported in some cases. Page copy must be manually copied or scraped. Images must be downloaded manually.
2. URL mapping: Build a redirect map before starting. Every current Wix URL needs a destination on the new platform.
3. Build the new site: Build entirely on the new platform, in a staging environment, before any DNS changes.
4. DNS cutover: When the new site is fully built and tested, point the domain to the new platform.
5. Redirects: Implement 301 redirects on the new platform for all old Wix URLs. (Wix-level redirects will not carry over once DNS is moved away from Wix.)
6. Search Console update: Submit the new sitemap, verify the new domain, and watch for crawl errors and coverage drops.

For a realistic budget for this kind of project, the website redesign cost breakdown covers how platform migration projects are typically scoped and priced.

The Affordable Wix Alternative Question

Many businesses asking how to redesign their Wix site are also asking: "Can I get a professional-grade site without spending a lot?"

The honest answer: professional results require professional-grade platforms and professional-grade process. What "affordable" means in practice is explored in the affordable website redesign guide, which covers what you actually get at different price points and what trade-offs each level involves.

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What Most Wix Redesigns Miss

The redesign focuses on how the site looks. The business problem is how the site performs.

A redesigned Wix site with better images and a cleaner layout does not automatically generate more leads, rank higher in search, or convert at a higher rate.

Those outcomes require:

• Content that addresses the visitor's actual questions
• A conversion path that removes friction between landing and contacting
• Page speed that does not cause mobile visitors to abandon before the page loads
• An SEO structure that organizes content around how customers search

The website redesign process builds all of these into the redesign phases so they are delivered with the site, not added as an afterthought after launch.

LOW/CODE Agency is a leading AI product team for SMBs and startups. If your Wix site is performing below what your business needs, we can help you evaluate whether a Wix refresh is the right move or whether a migration to a higher-performance platform is the better investment.

Website projects start at $10,000+. Let's talk